Posts Tagged ‘gold’
The Impact of Tiger Woods Endorsement on Consumers »
By Charles S. Mombo Marital infidelity will always lead to a loss-loss situation. Victor Stango and Christopher Knittel, two University of California, Davis, professors recently found from research that losses to businesses and shareholders due to the trigger-down effect of Tiger Woods' infidelity and his subsequent let-go by advertisers can [...]
Do You Care if Mrs. Obama Doesn’t Support Black »
By Charles S. Mombo For millions of American women, Jacqueline Kennedy was the fashion standard by which every woman including African Americans on the public stage was judged. She was the closest thing that Americans could compare to royalty. A fashion icon, Jackie Kennedy created a look that many would like to introduce into their own sense of [...]
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