‘Golf’ Archives
The Impact of Tiger Woods Endorsement on Consumers »
By Charles S. Mombo Marital infidelity will always lead to a loss-loss situation. Victor Stango and Christopher Knittel, two University of California, Davis, professors recently found from research that losses to businesses and shareholders due to the trigger-down effect of Tiger Woods' infidelity and his subsequent let-go by advertisers can [...]
Tiger Woods Strange Car Accident »
During the early hours of Friday, November 27th, Tiger Woods was involved in an apparent one-man car accident. What appears to be unusual is the circumstances surrounding the accident and how the story continues to change as the clock ticks. What is officially known is that – around 2:25 a.m. Tiger left his house in Windermere, Florida, got [...]
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