
Eyjafjallajökull, Iceland volcano eruption
OK, settle down! Don't get your underwear in a ruffle, the above is just a joke. On a more serious note, while talking to the students in my Business class today about The Black Swan Theory, I jokingly suggested that if the volcano eruption had occurred in the U.S, Ebay would be flooded with people selling vial of dust and ash from the eruption. Strangely enough some of the students thought it was a great business idea. The Black Swan Theory is used to explain the existence and occurrence of hard to predict, high impact and rare events that are beyond the realm of normal expectations.
Among other things, the eruption from the volcano beneath Iceland's Eyjafjallajokull has resulted in dangerous amounts of volcanic dust, financial losses and serious inconveniences. This volcano last major eruption was in 1821 and it lasted more than a year.
How can one prepare for an incident that occurs once in every 110 years? Are there lessons that Iceland, the rest of the world and the travel industries could learn from this unforeseen nightmare? How could one prepare for such an unexpected inconvenience?
The volcanic which started on April 14 and caused a 3.7 mile high plume of ash has resulted in dangerous amounts of volcanic dust and ash in the sky, huge headaches for travelers, and caused about 117000 flights cancellation resulting in billion of dollars losses in revenue losses to airlines and travel agencies.
To the entrepreneurs in Iceland, this might be an opportunity to stroke your entrepreneurial spirit and convert some dust and ash into Kronas.
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