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Friday February 10th 2012

Jeweler to turn Michael Jackson hair into diamond



LifeGem diamond, created from the carbon in a lock of hair or ashes
LifeGem diamond, created from the carbon in a lock of hair or ashes
During Michael Jackson 1984 Pepsi commercial filming at the Shrine Auditorium in Los Angeles, he was seriously injured when his hair caught fire from the pyrotechnics. During that unfortunately incident, executive producer Ralph Cohen scooped up some of his charred hair.

Cohen, executive producer for the Pepsi commercial, was among the first to reach Jackson when he was set on fire. As seen on the now famous video, Cohen threw his jacket over Jackson’s head to help extinguish the flames. As Jackson was being rushed off the set and to the hospital, Cohen instinctively, picked up the charred lock of hair and put it in his pocket – where it remained undisturbed for 25 years until Jackson’s death last month. Cohen eventually sold Jackson charred locks to a hair collector, John Reznikoff, for $100,000.

Reznikoff recently teamed-up with LifeGem, a Chicago-based jeweler to convert Jackson's charred hair into synthetic diamond. LifeGem specializes in creating high-quality diamonds from animal and human hair. Appearing on CNN today, LifeGem founder Dean VandenBiesen said, “We will extract carbon from the King of Pop's hair and turn it into crystals, which can be refined into diamonds.”

LifeGem plans to extract about 10 diamonds from the late Jackson's hair. They have not set a price for the Jackson's diamond, but they sold Beethoven's diamond for $240,000 each.



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