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Sunday February 12th 2012

Obama breaks own record raised $150M in Sept.



 

Obama 2008 Campaign
Obama 2008 Campaign
Today Barack Obama’s campaign announced that they raised $150 million in donations in September, raising the the bar in campaign fund raising. The September record tops Obama’s previous record of $65 million in August.

In a campaign video, Obama campaign manager David Plouffe said a record 632,000 new donors gave to the campaign, with the average contribution under $100. More than 3 million donors have given so far.

Despite their outstanding performance, Plouffe told supporters the campaign still needed more money because of "the slime that we’re getting from the McCain campaign." Plouffe cited recent attack ads and automated phone calls in battleground states and said the campaign needed to have every resource to "fight back." "Their campaign is going to descend even more into the gutter," he said.

Plouffe also said the campaign was expanding its reach to compete "aggressively" in West Virginia. Tightening polls in Georgia and North Dakota meant more money and resources could be sent to those two states in the remaining days, he said.

"We can’t afford to make any cuts. We have to execute everything we think is required to win," Plouffe said of their battleground strategy. "None of us can look back on the night of November 4 or the morning of November 5 and wished we had done something extra."

The McCain campaign accepted $85 million in federal matching funds for the last two months of the campaign while the Obama campaign opted out of the matching funds program. Obama is free to raise and spend as much money as he can raised.

Whether you are a supporter of the Democratic presidential candidate Senator Barack Obama or not, you have to admit that his campaign has redefined the U.S. presidential election forever. Obama’s campaign has projected and far exceeded every imaginable election threshold. One can almost imagine that someone somewhere is reviewing Obama’s campaign strategies and probably writing case studies that could be used to address problems facing the financial market and the country as a whole.

From an outsider prospective, it seems as if the Obama’s campaign is using a form of SWOT analysis combined with a secret formula of marketing savvyness. Whatever they are doing at camp Obama, it seems to be working and it will definitely change the way future elections will be conducted in the U.S.



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