by Charles Mombo
The title, "Without banner advertising something terrible happens…Nothing!” is a play on words of P. T. Barnum’s popular quote. Barnum's quote correctly states, “Without promotion something terrible happens… Nothing!”
Popularly known for his outstanding contribution to American circus, Barnum was also a businessman extraordinaire who was affectionately referred to as the Shakespeare of Advertising. Although Barnum has been dead since 1891, the reality of his popular quote still stands – 124 years later.
Study after study has proven that banner ad is one of the best and most effective forms of on-line advertising when it comes to conversions and sales. Simply put, banner ads are advertisements that are in square or rectangular shaped boxes that appear in many web pages which contain texts and graphics.
The biggest advantage of online banner advertising is that you get an immediate response from your target market. This is because interested viewers of the ads will click on the ad and the click will be immediately noticeable.
4Once the ads are clicked, the person is redirected to the page offering the products or services that she is interested in. Prospective customers can instantly see and buy your product or service online.
While there are many outstanding companies offering ad banner services, Kru85PR has turned it up a few notches. Kru85PR ad banner doesn’t only have a hyperlink to the banner’s owner website. It also contains an “alt” tag, a “description tag” and a “title tag”. Also, Kru85PR has a network of related and specialized website on which a website owner has the option of choosing where her banner appears. Most importantly a brief article of the business, product or service is written and posted on the respective website with keywords adequately optimized and submitted to the search engines. In essence, you don't only get a banner ad; but, you also get a FREE bonus SEO package.
A Chicago-based PR consulting firm, Kru85PR specializes in Public Relations (PR) services, promotion, brand marketing, advertising, Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), and Search Engine Results Page (SERP).
Ad banners are displayed as a box containing graphics, usually with text elements, or animation. A hyperlink instructs a web server to bring up a particular Web page when a user clicks on the banner. Much like print ads, banner ads come in a variety of shapes and sizes. Although there are about eight different banner sizes, for now, Kru85PR uses only two of the most popular ones – 250 x 250 Pixels (Square Button) and 798 x 90 Pixels (Full Banner).
Call to Action Ads/Coupons